Precisely How to Actually Make a Shrewd Investment in Penny Stocks

When you have a little bit of revenue to spend, with the particular focus on the phrase, “little,” then you might find investing in microcap stocks and shares to possibly be to your own preferences. Microcap stocks can also be identified as penny stocks and options. They refer to new, little or even stressed businesses whose stock may be bought for as little as one dollar a share. Hardly any individuals get rich utilizing penny stocks, although once in a while, one does seem to pay off. For example, about seven years back, PIR stock was $0.11 per share. The organization managed to hang on, flipped itself around just as the economy improved, and also 5 years eventually, its stock traded at more than $20 a share! Someone that purchased Pier 1 stock during 2009 and then sold it in 2014 could have discovered a good return of more than 18,000%, and would have called his buddies saying, “Look What I Found!”

By having an internet connection, it will be possible for anyone to purchase penny stocks. In reality, for a useful reference, check this link right here now. The same concepts that connect with making an investment in larger and considerably better recognized stocks and options additionally connect with penny stocks and shares. Look for shares that actually will stand for well handled firms that really are poised to earn money. An organization should have ample resources as a way to remain able to repay its creditors without the need of declaring bankruptcy or going beyond business. It ideally possesses a program that it’s currently carrying out which will help it to possibly be listed regarding an important stock trading game. Traders should be savvy, plus educate and safeguard themselves.

Investors should, by way of example, beware of what are known as “pump and dump” programs, which is a person or crowd whom acquire very inexpensive very cheap stocks, persuade others that the particular stock’s cost is planning to climb substantially and thus also convinces them to choose to invest their funds in the stock and after that, ultimately, once a sufficient number of individuals have bought the inventory to surely lend value to its price, they then sell their particular unique shares. They gain, but nobody else whom will probably achieve this. Steer clear of these kinds of techniques, and as an alternative, have patience, do your research, exercise wisdom, and only spend money on shares that your blend of intuition, expertise let you know happen to be positive winners.

Picking the Perfect System for Nearby SEO Purposes

Selecting a review management platform for your own internet site will be a clever idea. Along with there are usually many great information administration systems for you to select through that offer you you the particular ability to be able to update as well as control articles on your current website with out advanced specialized information. Nevertheless which reputation management platform should anyone pick? Generally there are numerous elements for you to take into account which include usefulness regarding technical people / authors, protection, modification, and scalability — the actual ability for you to add or perhaps update features. Along with certainly a single of the particular almost all essential features with regard to many sites is usually the capacity to produce a pleasant merchandise. After almost all, getting located on SERPs is usually essential to be able to the achievement of any business or even organization.

Engines find out about your current web site through indexing typically the text upon your internet site. Open web page SEO consists of text in which is noticeable when anyone look with your cyberspace interface along with the goods ‘underneath’ your current website that may be concealed throughout the coding source computer code. The capacity to handle this specific text message is essential. Here is usually the almost all important wording your local seo management platform needs in order to give a person control above. This specific is text content material that anyone can observe at the particular top involving your visitor or within search results internet pages. Search machines place a lot more importance upon this text message than any kind of other in any granted page. The good CMS may limitation the amount of character types in your current title label to preserve them engine welcoming.

Anyone won’t view your site explanation while viewing your own web web page online. Yet it can generally demonstrate up throughout search outcomes. A nicely written explanation may make typically the big difference in between folks clicking on on your current website as opposed to your competitors’ websites. While key phrases haven’t also been indexed by simply search applications for several years many of us include these to support our home page’s internal web site search. By simply placing proper keywords upon each web page this assists the website search returning better final results. And possessing these key phrases indexed throughout your home page’s site can end up being very beneficial if an individual use Chatmeter.

Steps To Ensure Success In A Convention

Trade Shows and events tend to be a great method of getting new clients yet there are several steps a business must comply with when they want to ensure their own personal achievements. The first is to inform everyone the company will be having a booth at the event. This is easier should the company already boasts viewers but there are methods for unfamiliar small businesses to inform others too. Social media marketing is just about the simplest way to get to the largest amount of people. Vendors might publish on their own site or perhaps buy promoting to ensure their target audience know of the convention and how attending is going to help them. The most effective activities motivate men and women to discuss the status. New businesses may use old fashioned promoting in order to tell potential clients about the event in addition to inform them why they should take some time out of their active morning to go. Person to person is definitely a terrific way to advertise a company and draw in a lot of curiosity ahead of a convention. The next step is to get prepared. Customers have grown to expect organizations to have one thing free inside their convention booth. Organizations do not have to commit much to get the optimum visibility with their cost-free gift idea. By purchasing Lanyards or maybe other helpful products from the Wholesale Promotional Supplier, organizations can have their potential customers and potential customers market their goods even after the expo has finished. As long as the business entrepreneurs organize adequately, the day of the event ought to offer simply prospects for new business. It is important for anyone which represents the firms at the expo to connect with the people, letting them know regarding the organization, the Website and also the rationale they need to purchase their goods. There also need to be an easy method for the company to collect information regarding potential clients to allow them to speak to them after the expo. A drawing that requires people to give their email address contact information or even a calling card to acquire a chance to win a reward is usually efficient. Email marketing may well be the easiest method to offer items on the internet these days. Smart companies usually get in touch with potential customers and have an email collection organized beforehand to start delivering for them right after the event.

Learn The Reason Why Individuals May Not Be Supporting The Healthcare Act

Many people see the Obamacare act as a way to ensure everybody has access to medical care. Others, however, are proclaiming that while improvements should be made inside the medical industry, this is simply not a good beginning as well as it’s actually incredibly harmful. Those people who are for the act have a tendency to see that there are far more individuals that have healthcare than could have had it before. Individuals who are towards it see that the cost of medical care continues to be too much and may be costing people that have lower earnings a significant amount.

Plenty of those who are up against this specific act wish to have reforms within the health care industry, however not the way this particular act was completed. They believe that reducing the expenses of healthcare can do a lot more good over time instead of making everyone to have healthcare. An individual might see this to be able to learn more about exactly what individuals wish to see change inside the healthcare industry and exactly why they believe it will have a much bigger impact when compared to the current healthcare act.

It really is crucial for people to complete some investigation to discover about both the advantages and disadvantages for the Obamacare act so they can discover exactly why it isn’t operating as properly as estimated as well as obtain remedies for exactly what may be carried out in order to make a change. Those people who are serious about studying other ways to be able to focus on the medical care situation today may wish to read this post here. They are going to be in the position to receive a better concept of precisely why it is so difficult for many folks to acquire insurance coverage as well as the reason why it’s a good idea to think about alternatives that may make a more substantial difference. One such option is usually to get at the basis of the issue, the expensive cost of healthcare and work on lowering that first.

If perhaps you want to find out much more about the Obamacare act and also precisely why numerous folks believe it is not functioning and it is not the solution to the medical care crisis, have a look at our website. Make sure to click to read a lot more right now so you can comprehend exactly what is taking place and the reason why there is such dispute concerning the existing healthcare act.

Be Very Watchful to Stop a Major Accident Whilst Driving Your Vehicle

Nowadays, getting out on the road can be quite terrifying. There are numerous folks who are not having to pay attention to exactly where they are going. At these times, accidents occur. Instead of enabling somebody else in order to function as the victim of the poor choices, take the time to find out more about things not to do while you’re driving your automobile.

Take the time to go to This really is likely to enable you to read more about issues that most people are performing while not contemplating twice. If you’re somebody that likes hearing tunes inside the car, you are aware that there are always all those circumstances where you get sick and tired of the tunes and it’s time for you to find something new. At these times, you’re putting other people at risk. As opposed to continuous to touch switches on the radio, consider utilizing your scan key. This way, you can scan from various programs as well as quit that when you find the appropriate tunes.

The following point which needs to be regarded will be texting whilst driving a vehicle. This is merely silly. You are likely to end up injuring someone or perhaps possibly oneself.

Eating food while driving a car is additionally something that is outlined on the blog. This is one of the more essential tips for safer driving habits basically since you could very easily wind up the loss of something or splattering a little something onto your lap. If it’s very hot, it is likely to result in a major accident. Invest time to move around in order to consume your drive-thru foods.

When you have animals who like to go in your vehicle with you, it can be annoying if they attempt to climb onto your lap. This really is a thing that is quickly likely to draw attention away from you while you are wanting to target upon the street. At these times, you could get in a major accident in the flicker of your eyes. Consider having your furry friend inside a pet cage so they will not be in a position to distract you actually.

Now, you should take into consideration sight seeing. Although it might be inviting for you to sight see whenever you drive a car, you can see a lot more when you are prepared to get out of your vehicle and check around. Not to mention, you’ll be less likely to enter a major accident.

Current State and Future Outlook

The year 2011 was marked with more innovations and developments in the mobile space than ever before. With healthy growth rates recorded in 2011 and optimistic predictions for the next few years, 2012 looks like the year of even more interesting mobile developments.

A wide array of factors contributed to the global growth of the mobile applications (apps) adoption in 2011. Among them are advancement of network technologies, reduction of mobile data usage costs, increased usage of smartphones, restructuring of the revenue-sharing patterns and a significantly increased full or partial subsidy of apps via mobile advertising options.

According to the Mobile Stats and Facts 2011, of the world’s 4 billion mobile phones in use, around 1.1 billion were smartphones. In Q1 2011 the global mobile phone market ballooned with a 19.8% growth rate year-over-year due to a significant rise of smartphone shipments. As estimated by IDC’s Worldwide Mobile Phone Tracker, vendors shipped 371.8 million units in Q1 2011 compared to 310.5 million units in Q1 2010. In North America, the mobile phone market was kept front and center by Apple’s iPhone and HTC Thunderbolt, while in Western Europe it was ruled mainly by new devices from HTC, Samsung, and Sony Ericsson.

On the global scale, Nokia took the leading position in terms of shipment volumes and market share (although the latter dropped from 34.7% to 29.2 % year-over-year), followed by Samsung. Apple maintained its spot #4 on IDC’s List of Top 5 Mobile Vendors.

The breaking news of 2011 was the launch of the partnership between Nokia and Microsoft in an attempt to regain ground lost to the iPhone and Android-based devices. The new strategy means Symbian and MeeGo, Nokia’s existing smartphone operating systems, will be gradually sidelined. Symbian is being currently transformed into a “franchise platform”, while “MeeGo will place increased emphasis on longer-term market exploration of next-generation devices,” according to the company statement. However, Nokia still expects to sell approximately 150 million more Symbian devices in the future.

Regarding the overall mobile usage patterns of 2011, 61% of people reported using their mobile devices to play games, 50% – to do a web search, 49% – to access social media, 36% – to read news and 33% – for general entertainment purposes.

In 2011, over one third of the Facebook’s 600 million user base used Facebook mobile apps, 50% of the Twitter’s 165 million user base used Twitter Mobile and over 200 million YouTube views occurred on mobile devices every day. Overall, 30% of all smartphone owners accessed their social media accounts via mobile browsers in 2011.

In 2011, many large brands started blending mobile technologies with their business goals in order to increase their presence in at least one of the top app stores. This has opened up new horizons for already booming mobile apps markets and creating new venues for the further market development. On the other hand, most of these brands did not aim to monetize their apps and only used them as an add-up to their brand equity. Last year, the Apple App Store remained the overall leader and the “store of choice” for both brands and users. On the other hand, Android Market has gained a substantial ground with 50% of the global brands preferring to publish their apps in it during 2011. The newly introduced Amazon App Store has gained 14% of the brand mobile apps’ publications in only three months of being around.

The world mobile app market was estimated at $6.8 billion in 2011, according to Markets & Markets, a US-based research firm. It is expected to grow steadily to reach $25 billion over the next four years, with the Apple App Store accounting for 20.5% of the total revenues.

According to iSuppli, an IHS-owned market research firm, the collective revenues from Apple, Google, Nokia and Blackberry app stores grew around 78% in 2011 from 2009 and are anticipated to reach $8.3 billion in 2014.

In 2011, Apple held the major mobile apps market share in terms of the revenue generated.

However, in terms of mobile app downloads, Android outpaced Apple, according to the data from ABI research.

Eight Trends That Ruled The Global Mobile Market In 2011

1. Near Field Communications (NFC) Technology

In 2011 Sprint Nextel joined forces with a variety of handset makers and technology companies to implement NFC payment systems. Google used VeriFone Systems and ViVOtech software to run the test service in five US cities. The Google NFC-enabled services allowed consumers with specially equipped phones running on Google’s Android OS to pay for goods and redeem coupons with their handsets at NFC-equipped cash registers.

2. iPhone 4S

Many expected Apple to introduce its next-generation iPhone 5 in the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” smartphone ever. Equipped with an 8-megapixel camera, iCloud capabilities and Sprint network access, it comes with the powerful voice recognition software and other innovative features. Apple reported to have sold over 4 million of its iPhone 4S devices in just three days after the official launch.

3. QR Codes

2011 was the year of a massive use of two-dimensional quick response (QR) codes in digital and print marketing campaigns. When a code image is captured by a mobile device or a tablet, the user gets immediate access to an abundance of brand’s / product’s information. With QR codes companies have a much better chance to easier and faster reach their target audience and stakeholders.

4. Increased mobile gaming

Games were the most popular type of apps among smartphone users in 2011. According to the latest Report by Nielsen, last year many smartphone owners were ready to actually pay for mobile games – more that they would for any other app category

5. The Cloud

In 2011, Apple introduced its highly-anticipated iCloud service which allows storing music, photos, apps and more and pushing them automatically to all of the user’s devices via a wireless technology. Google launched a similar music Cloud service allowing users to upload their music libraries and stream them from both mobile devices and PCs.

With these and other Cloud services available more mobile apps are expected to move to the Cloud in the near future and will be accessed and executed directly from the Cloud through a mobile web browser interface. To facilitate this change, several technologies are already used. For instance, HTML5 is used to enable caching on the handset and avoid fluctuations in network service delivery.

Additionally, in 2011 some providers of mobile solutions offered integrated mobile browsers to allow direct access to apps from the publisher’s website and elimination of visiting app stores. It means that both app developers and publishers can now interact directly without involvement of / sharing profits with any third-party app stores.

6. 4G Technologies

In 2011, every mobile carrier announced its plans to update their networks to one of several faster cellular data technologies such as HSDPA, HSPA+ and 3GPP LTE. The carriers’ investment in higher speeds and better bandwidth will help the industry to keep up with the exploding demand for mobile Internet during 2012. A vast majority of mobile devices already shipped in 2012 are 4G-enabled, even though they still actually connect to 3G and EDGE networks.

7. Augmented reality

Augmented reality (AR) refers to the addition of a computer-assisted contextual layer of information over the real world, creating a reality that is enhanced or augmented. Although different forms of AR such as head-mounted displays have been around for over 30 years, in 2010 and 2011 AR evolved from being a cool gadget on the periphery of visualization and graphics technologies to a central player in the technology landscape due to the increased bandwidth and adoption of smartphones.

AR proliferates rapidly into various domains from education to tourism / traveling to video production etc. Many AR apps such as Layar use GPS positioning and geo-tagging to annotate existing spaces with an overlay of information and 3D images and characters.

Trends Toward Mobile Websites and Benefiting From the New Mobile Internet

Tapping into mCommerce with a Mobile Website

Your customers are mobile. You can not ignore it!

Web Hosting and the Mobile Landscape

Why is it important for you and your customers?

Their customers are mobile
More people use their mobile phones than PC’s to get online
Mobile searches have grown by 4x since 2010
There will be one mobile device for every person on the earth in less than two years
935,000 Smart Phone subscriptions exist, and over 6 Billion Mobile phone subscriptions. 1/6 of the mobile phones out there are smart phones

In Asia, Mobile Traffic versus Desktop Traffic is converging. This is a little glimpse into our future here in the U.S. Across Asia this is prominent and this is the trend we are seeing in North America. Traffic is converging. In India last month, mobile traffic actually surpassed desktop traffic. This is just a glimpse of our future here in the United States.

Economic Trends towards Mobile Shopping

Why is this important? Because a mobile friendly site will help you to connect with all these users.

60% of users expect a mobile site to load in 3 seconds or less
71% of users expect a mobile site to load as fast as a desktop site
78% of users will retry a site two times or less if it does not load initially.

Users expect their mobile website experience to be as good if not better than a desktop website experience.

Functionality and Context of a Mobile Website


Other than load times, customers are expecting “click to call” functionality. The full website pulled up on your smart phone, the “click to call” will not work. Mobile sites even have e-commerce connected to a mobile payment processor. If you are placing an order on a mobile website, will that order actually go through? If the site was designed for mobile, then the answer is “yes”. Forms are even expected on a mobile website. A lot of forms use javascript, and most mobile phones can not handle javascript. It is important that you have functionality that will work for your mobile users. Content that is specifically designed to work on a smart phone is important for mobile visitors.


Users are looking for specific information right now.

How much does it cost?
Where are you located?
Give me directions.
Are there any tables available at 8:00?
Where is the nearest restaurant?

Bank websites allow you to check your bank balance and lookup the most recent interest rates. But on a mobile phone when connecting to a bank you are most likely looking for information such as where is the nearest ATM machine, or how to transfer funds. Your are probably not going to apply for a home loan on your mobile phone. There is a clear distinction between the context of a desktop website and a mobile website.

Customers are connecting with the businesses in their local area via mobile.

Your customers are mobile and you cannot ignore it!

95% of smartphone users have searched for mobile information
61% of users call a business after searching and 59% visit the location
90% of these people act within 24 hours

We can see that the users are there, the traffic is there, we can see that mobile visitors are growing, but what is very important is that these users are very active. Current data today shows that mobile commerce makes up about 8% of overall e-commerce online business in the U.S. today. And the overall e-commerce in the U.S. is growing 17% year over year. So not only the percentage of mobile commerce, but overall the e-commerce is increasing. It is a sweet spot and a great time to get online with a mobile website.

Apps and Mobile Sites

Facts you Need to Know about Life Insurance?

In today’s uncertain economic climate, buying a insurance is a smart and astute financial move for people who want their family or other dependents to be financially secure even after they die. Sadly, however, many policyholders are under insured, putting their loved ones at risk. On the other hand, many are also over-insured, paying for coverage they don’t really need.
Finding the right balance in buying the right insurance for both you and your family has never been more confusing and difficult. Though there is a lot to say about consulting with insurance agents, there is still no substitute to teaching oneself the basics of life insurance policies.

Here are some important facts that you need to know about life insurance Australia:

How long should the plan holder insure?

The length of insurance policy depends on your reason for taking out a policy. At the very least, you’re taking out in order to replace your income for some years€”until your kids, spouse, or dependent relatives have the means to fend for themselves; or until your spouse can tap into retirement savings (usually at age 65). It could even be timed until some key date in the future like for mortgage protection purposes where you could insure yourself for the same number of years that are remaining on your mortgage. Working back from that date to now can help you determine the number of years for which you need life insurance cover.

Most insurance companies regard 2 years as the minimum, but 20 €” 25 years as the most common length of time to be covered. Most insurance companies will not offer insurance past the age of 70. However, a few still will insure beyond 70, but the premium would be very expensive.

For how much should your coverage be?

Coverage is largely based on your income. Usually, a common rule of thumb is to take out a policy that is worth 7 to 10 times your income. Make sure your family’s needs are adequately covered. You must take into account that your will not only replace your income. One must also consider the family’s future expenses. It could be that, once you die, your family may incur medical or funeral expenses, or you may want to ensure that the mortgage can be paid in full.

So adapt your insurance coverage to your current needs as well as to the possible needs of your family in the future. You don’t want to pay for more coverage than you need. Buy a insurance policy that provides you all the coverage you need when you need it.

When is the right time to buy insurance?

The younger and healthier you are, the cheaper the policy. Older people and those not in the best of health pay steeply higher rates for insurance – so buy as early as you can, but don’t buy until you have dependents. The amount of premium you’re going to pay will be based on your medical exam, as well as your age, medical records, family medical history, and other factors.

However, even if you have a pre-existing condition or are older, don’t assume your premiums will now be much more expensive. Medical advances have made many conditions manageable, even cancer. For those with preexisting conditions, you can shop around to see which company offers the best insurance quotes for you.

What life insurance policy do you need?

There are various types of insurance policies available to suit different needs and situations. However, the most common types of life insurance are term and permanent life insurance. Both of these policies are considered guaranteed life insurance policies. This is because each of these brands of insurance has a guarantee in them.

Term life insurance basically provides coverage for a specified amount of time. It can only provide coverage until a certain age, such as 75 or 80 or until 95. It is more affordable and preferred by young people. It can also be changed into a permanent policy. This could be a good idea to protect against failing health as you grow older.

Term life insurance has guaranteed renewability. This means that that the policy is renewable, but premiums keep on increasing with each renewal. Most companies offer term life policies that allow for coverage up until the age of 95. If you pass away while the policy is in force, then your beneficiary is guaranteed a death benefit in the amount of coverage you selected on the policy. These types of policies are very good for covering expenses such as outstanding debt or preparing for burial expenses. However, it might be wiser to switch to permanent life insurance later on, especially if you are only using term life insurance to cover a short-term need like university education.

Permanent insurance, can provide protection for your entire lifetime. It is guaranteed to accumulate cash value on the policy while paying fixed premiums. The coverage of a permanent life insurance will be guaranteed regardless of any change in health as long as the premiums are paid on time.

In order to qualify for whole life insurance, you are most likely required to take a medical exam.

A more flexible type of permanent life insurance is universal life. This is a blend of permanent and term. This means that it is similar to whole life insurance, but you can choose how much you pay for a certain period of time. If you want guaranteed coverage while accumulating more interest and cash value on your policy, then this type of policy would be best.

Guaranteed or a Reviewable Policies?

In a €Guaranteed€ policy, the insurer (the insurance company) guarantees that it will never raise your monthly premium.

In €Reviewable€ policy, the insurer reviews its premium at regular intervals – usually at intervals between 1 and 5 years. At the Review date, your insurer has the right to increase your premium and as you get older, increases will become larger.

In the medium to longer term, a Reviewable policy will cost you more than a Guaranteed policy.

On the other hand, Reviewable policies do have the benefit of a lower premium at the outset. For this reason, this might appeal to many people, especially if budgets are tight. However, through the review system, Reviewable policies’ premiums can soon catch up and overtake.

How to Get Cheap Term Life Insurance

Have you been thinking about getting some term life insurance? Finding cheap term life insurance quotes can be easy as 1-2-3. You simply need a bit of information about the amount of coverage you are searching for and you will be well on your way.

Normally, people search for term life insurance as a temporary means of insuring the main breadwinner in the home. Some families choose a term life insurance policy in addition to other life insurance they have. At times, though, families can be going through a rough financial period where they don’t really feel they have the extra money for traditional life insurance, so they will look for a term life policy.

You may be wondering about the differences between a term life insurance policy and traditional life insurance. Term life insurance provides death protection for a certain period of time. It was originally developed to provide temporary life insurance protection on a limited budget. Since term life insurance can be purchased in large amounts for a fairly small premium, it is suited for short-range goals such as life insurance coverage to pay off a loan, or to provide extra life insurance protection during the child-raising years.

Permanent life insurance or as it is sometimes called, “whole” life insurance is designed for long-term protection for your family. This policy provides coverage for your entire lifetime as long as premiums are paid regularly. It also builds equity over the years and eventually has a cash value that can be withdrawn under certain circumstances.

The premiums are higher for whole life insurance than for term but in the long run, permanent life insurance is usually considered the better value. In cases where someone only needs coverage for a short term or if someone is looking for the cheapest way to get life insurance, then a term life insurance plan is the way to go.

You can find many web sites that offer cheap term life insurance quotes but be aware that often these quotes are very superficial and do not take into account any health issues. Try to be as truthful and thorough as possible when you fill out the insurance questionnaire and you’ll receive a more accurate rate quote.

A few web sites nowadays offer rate comparisons. In other words, you simply fill out one simple questionnaire and within 24 hours you are contacted by several insurance companies who will be able to help you with your needs. This would be a good time to discuss with an insurance agent exactly what your requirements and expectations are.

Once your situation changes and you are ready to switch over to a whole life policy, speak to your agent to get rates on a traditional life insurance policy. This type of insurance protects your family and your assets in the event of your passing. Plus it will give you and your loved ones peace of mind.

It’s easy to find cheap term life insurance quotes out their on the World Wide Web. However, be aware that it will only provide protection for a limited time, a “term” and will eventually need to be supplemented or replaced with whole life insurance.

Doing Business During a Recession

It has be a few years since we went through a recession. According to some economist it has been since 2001 that we have enjoyed a recession. It might be a good time for a refresher course in how to do business during a recession.

There are a few key points to consider during tough economic times. Some have to do with common sense, which is always in short supply during a crisis. Others have to do with things that slip our minds and things we simply forget about until they come up again.

Customers, Shoppers and Buyers become more Cautious

The squeeze of every economic slowdown and recession is first felt by the consumer. They will know of a problem long before any government economist will admit that there is a problem.

Energy prices rise, food prices rise and pay days don’t. In the case where there is a commission based job in the household the paycheck may even take a dip during slow economic times. Combined with the rise in energy and food prices this puts a terrible squeeze on the household budget.

Therefore, your customer is going to spend less simply because they have less to spend. Be aware of this in your marketing and you can still garner your share of their spendable income.

Know your Strengths and Capitalize on them

If you are a casual dining restaurant that has a menu with items priced under $10 now is not the time to introduce your new, higher priced menu. Save that for when your customers have more spendable income and can afford to pay more to eat out.

Your mission during tough times is to survive like anyone else. Take a look at your menu. Find the high profit items on your menu and feature them in your advertising. Also know what your most popular items are and help people to know that you have them. Do you have a sign board outside of your restaurant? If so, use these items as your daily specials and price them right for your customers.

Be Smart with your Purchases

A very wise businessman taught me that there are 2 ways to make money when you sell something. Obviously, you make money on the difference between your cost and the selling price. However, what most people don’t realize is that you made money when you bought the item if you paid less for it.

Now is the time to comparison shop. Now is the time that you might pick up a new vendor or 2 through comparing what you are doing now and the other options that are available to you.

You have to understand that tough economic times reach way up the food chain. Your vendors are also having to scramble to do business. They too will be looking at how to continue selling during a recession. Being competitively priced is going to be one way that they survive. It is not wrong to competitively shop and force your vendors to cut prices in order to keep your business.

You should also take a look at what you can do yourself that you once hired out. For instance, there are probably maintenance items that you might have hired out that you could do yourself if you put your mind to it. Washing windows, plunging a toilet or maintaining equipment are all examples of things you might once have hired out that you now must do for yourself. Don’t hire an electrician to change a light bulb and don’t call a technician to replace a printer on your poit of sale system.

Be sure to use the Internet and search engines to help locate better pricing and help maintaining equipment. There are thousands of resources on the Internet that can help with better prices on inventory items, do-it-yourself help sites and even sites to buy equipment at drastically reduced prices.

Be smart in all aspects of your business and you will survive this recession.